General that has developed expertness in seven different main sectors mainly: Agriculture and Stockbreeding, Food Industry, Textile Industry, Industrial Goods, Mineral Materials, Technology and Chemical Industry, has been trading in these sectors in two categories: active and passive trading.
In the scope of active trading, GENERAL contacts with SMEs like manufacturers as if they are GENERALs manufacturing or supplying department and, by undertaking ownership of the products belonging to these SMEs, GENERAL sells these products on its behalf.
Within the scope of passive trading, GENERAL acts as broker, agent or distributor on behalf of SMEs and develops long-term strategies leading Turkeys market and Balkans, Central Asia, Caucasia, Middle East and North African markets, intended for creating and activating foreign demands, as if an import export department
GENERAL, in this direction, provides foreign trade management to SMEs in all the durations of the foreign trades, like: information and documentation, using and tracking financial tools, international or local market search, international or local product search and design, common brand development, quality control, marketing strategy development, advertising and promotion, regional Office or shop setup, joining and organizing exhibitions, selecting providers, clearing uncertainties regarding selling contracts, insurance, freight and other costs, Packaging and labeling related to international trade, warehousing, loading emptying, after sale support.
GENERAL has been giving the service of International Trade Management in order to arrange, canalize and manage all medium and long term operational inclinations, activities and programs about Turkey like international advertisement and marketing, exporting, importing...